ASA Selection stands for a modern and straight forward design. Founded 30 years ago in Hoehr-Grenzhausen, the ceramic company belongs to the leading companies in the industry. Meanwhile its collections were expanded to design oriented living- and lifestyle accessories. As a global player the company covers markets worldwide with constantly new innovations and is represented in 80 countries, partly with own agencies.

The recipe for success of the founder and designer Yvonne Schubkegel is the focus on a consequent philosophy of „simple shapes und colours" from beginning on. The collections distinguish themselves by being unconventional and without flourish, with a feeling for trends and Zeitgeist and enjoy a good reputation.

The ASA Selection product line reaches from the classic, traditional shapes like „GRANDE“ in white, over MODERN LIVING with colourful motives and bold colours, to NEO BAROQUE with voluptuous, modern, baroque decor. Whether modern, trendy products for the young consumer or elegant understatement for the sophisticated customer, the diverse range of products is immense. Visions and memories seem to stand in opposite to each other however ASA Selection playfully unites these opposites and transmits a very personal feeling for style, individuality, and savoir-vivre.